Postcard 177

“May every joy be yours that fortune sends”

Front

A small photo of a row of thatched cottages is set in the centre of the card. A diagonal floral pattern runs under the photo and around it is set two flower stems and a verse.

May every joy be yours that fortune sends
Health, wealth and happiness
And hosts of friends to give you Birthday Greetings.

Back

Headed Post Card with a divided back. The right side is labelled: The address only to be written here. The area for the stamp reads: Printed in England. The left margin reads: Rotary Photographic Series.

Transcription

To Elsie with all good wishes Ivy.

Commentary

A very brief card from Elsie’s sister Ivy. If it is for the occasion of Elsie’s Birthday then it is sent in December though the year is unknown.

The Rotary Photographic Company was established around 1899 and closed between 1916 and 1921 when they merged with several other companies. With the use of the rotary presses for printing, the Rotary Photographic Company introduced mass produced real photograph postcards to England.